Marketing for clinics that run on appointments

Physiotherapy clinics

Physio patients often search by problem ("back pain physio near me") or by need ("sports physio"). Many clinics have more than one location and take bookings through Cliniko or Jane.

• Service, condition and location pages that match how patients search
• Cliniko or Jane booking tracking, per location where needed
• A Google Business Profile for each clinic, properly categorised
• Patient guides on common conditions, reviewed by your physios

Chiropractors

New patients want to understand what a chiropractor does and what a first visit involves before they book. Clear, factual explanation matters more than slogans.

• Plain explanations of first visits, assessments and what to expect
• Copy kept factual and within advertising standards for health claims
• Local search and Google Ads focused on new patient bookings
• Tracking from first click to first booked appointment

Osteopaths

Many people are unsure how osteopathy differs from physiotherapy or chiropractic. A good website answers that simply and makes booking easy.

• Clear service pages that explain your approach without overclaiming
• Practitioner profiles written from what your team supplies
• Google Business Profile set up with the right categories
• Booking tracking so you know which channels bring new patients

Dental practices

Dental practices often want more of particular treatments. Marketing should reflect that, and reporting should separate treatment enquiries from routine appointments.

• Treatment pages for the work you want to grow
• Google Ads campaigns split by treatment, each tracked separately
• Consultation and enquiry tracking
• Careful copy with no promises about results

Aesthetics clinics and med spas

Aesthetic treatments are usually consultation-led, and advertising rules for them are strict. Copy has to be accurate and responsible, and the booking path usually starts with a consultation.

• Booking that starts with a consultation
• Copy written within advertising rules for cosmetic and medical treatments
• Google Ads set up within Google's healthcare policies
• Tracking from ad or search to booked consultation

Addiction treatment centres

People looking for addiction treatment, or looking on behalf of someone they love, need clear information, discretion and an easy way to talk to someone. Google applies extra requirements to advertising in this area.

• Calm, respectful, factual website copy
• Phone and enquiry tracking, since a call is usually the first step
• Google Ads managed within Google's rules for addiction services
• Privacy-first tracking that never records personal details