More booked appointments for your clinic
We build and run the website, Google Business Profile, Google Ads and booking tracking for clinics, and report every booking back to the channel that produced it.
- Websites built around Cliniko, Jane and the booking software you already use
- Found on Google Maps for the treatments you want more of
- Monthly reports in booked appointments, not clicks
Free clinic website check
Tell us what is not working. We check your site the way a new patient sees it and send back a plain-English list of what to fix first.
- 10+ yearsin Google Ads and SEO
- Clinics onlyphysio, dental, rehab and more
- Cliniko and Janebooking tracking set up
- Based in Irelandone person accountable
The problem
Most clinic marketing reports stop at the click. Owners see traffic, impressions and cost per click, when what they want to know is how many people booked and what made them book.
- Clicks are not patients.An ad can get plenty of clicks and fill no appointments. Without booking data, nobody can tell a campaign that works from one that only spends.
- Booking happens elsewhere.Most clinics take bookings in Cliniko, Jane or similar software on a separate page. That handoff is where tracking usually breaks.
- Nobody owns the whole path.One person built the website, another runs the ads, and the Business Profile was set up years ago. Patients drop out between them.
Physio Rooms Cork
A three-clinic physiotherapy practice in Douglas, Ballinlough and Carrigaline. We built the site around how patients actually decide: what hurts, which clinic is nearest, and whether other patients rate it.
- Treatment and body-area pages, each ending in an enquiry card that asks where it hurts
- Patient reviews on every key page, not hidden on one testimonials page
- Booking and WhatsApp one tap away on a phone
- Insurer logos and clinic locations shown where patients make the decision
- A corporate physiotherapy page for employers
A word from Aidan
I have run Google Ads and SEO for Irish businesses for over ten years, including dentists, addiction treatment centres and physio clinics. The same problem comes up every time. The clinic is good, the diary is not full, and nobody can say which marketing produced which booking. Clinic Marketing Systems is how I fix that: one system, one person accountable, measured in booked appointments.
Four parts, run as one
Each part is useful on its own. Together they give you a steady flow of bookings and a clear view of where each one came from.
- Clinic websitesFast pages for each service and location, with booking one tap away on a phone.
- Local SEO and Google Business ProfileShow up in Maps and local search for the treatments you offer, in the towns you serve.
- Google Ads with booking trackingCampaigns measured and optimised on completed bookings.
- Booking trackingYour booking software connected to your marketing, so reports show booked appointments by source.
- Patient guide libraryOpen condition guides on your own site, reviewed by your clinicians.
Patient guide library
Patient guides belong on your website
Some clinic marketing providers offer a library of patient leaflets that visitors can only read after handing over an email address. A gated PDF is invisible to Google and an extra hurdle for a patient who just wants an answer.
We write condition and treatment guides as open pages on your own site. Your clinicians review every guide before it goes live. Patients find you when they search, read something useful, and book with a clinic they already trust.
| Gated PDF library | Guides on your site | |
|---|---|---|
| Access | Hidden behind an email form | Readable by anyone, instantly |
| Search | Not indexed by search engines | Indexable pages that can rank |
| Copy | Often the same text on many clinic sites | Written for your clinic, reviewed by your team |
| Next step | Patient leaves to read a download | Booking link right beside the answer |
How we start with a new clinic
It is hard to judge a website or an ad budget when nobody can see which bookings it produces. So we check the tracking first, and judge everything after that on booked appointments.
| Source | Enquiries | Booked | Cost per booking |
|---|---|---|---|
| Google Business Profile | 40 | 20 | n/a |
| Google Ads | 30 | 15 | €40 |
| Website organic | 20 | 10 | n/a |
| Referral | 10 | 5 | n/a |
| Total | 100 | 50 |
- CheckWe review your website, booking flow, Business Profile, ads and tracking.
- Fix the foundationsBooking tracking, site speed and the pages patients look for first.
- GrowLocal SEO, Google Ads and patient guides, focused on the treatments you want more of.
- Report in bookingsPlain monthly reporting on booked appointments and where they came from.
Built for clinics that run on appointments
We work with physiotherapy, chiropractic, dental and addiction treatment clinics in Ireland, and the same system suits any clinic where the goal is a booked appointment.
- Physiotherapy clinicsService and location pages, Cliniko or Jane booking tracking, and local search for each clinic.
- ChiropractorsNew patient enquiries from local search, with a clear path from first visit to booked appointment.
- OsteopathsPlain explanations of what an osteopath does, and an easy route to booking.
- Dental practicesTreatment pages and Google Ads that separate high-value treatment enquiries from routine visits.
- Aesthetics and med spasConsultation-led booking, careful compliant copy, and tracking from ad to consultation.
- Addiction treatment centresDiscreet, respectful marketing where a phone call or enquiry is the first step.
Recent clinic work
A short look at the kind of projects we take on. Detailed case studies are on the way.
Physio Rooms Cork
Three-clinic physiotherapy website with treatment pages, reviews and enquiry cards.
Google Ads and local SEO, Ireland
Over 10 years of Google Ads and local SEO work for Irish businesses, now focused on clinics.
Chiropractic, dental and addiction treatment
Websites, local search and paid search for clinics across Ireland.
Practical guides for clinic owners
Plain explanations of the things that decide whether marketing turns into bookings.
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How to track bookings from Google Ads in Cliniko
Count completed Cliniko bookings as Google Ads conversions, and keep the source intact.
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Why patient leaflets should be blog posts
Gated PDFs hide your clinical knowledge. Open guides on your own site work harder.
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Google Business Profile checklist for physio clinics
Categories, services, booking links, photos and reviews, checked one by one.
List your clinic free on Clinic Hub
Clinic Hub is an Irish clinic directory run by the same team. A listing is free, whether or not you work with us.
Common questions
Do I need to change my booking software?
No. We work with the booking software you already use, such as Cliniko or Jane. Part of the setup is connecting it to your website and your tracking so bookings can be counted properly.
Can I start with just one part, like Google Ads?
Yes. Many clinics start with the part that is hurting most. We will usually check your tracking first, because ads and SEO are hard to judge without it.
Who writes the patient guides, and who signs them off?
We research and write them. Your clinicians review and approve every guide before it is published, and we keep the copy factual, with no claims about treatment outcomes.
Do you work with clinics outside Ireland?
We are focused on clinics in Ireland first. If you run a clinic in the UK or US, get in touch and we can talk it through.
See where your website is losing bookings
Send us your clinic website. We will check speed, mobile booking flow, Google Business Profile and tracking, and send back a plain-English list of what to fix first. Free, with no obligation.