Patient guides that patients and Google can actually read
We write and publish condition and treatment guides as open pages on your own clinic website, reviewed by your clinicians. There is no email gate and no shared PDF. Patients get a useful answer with a booking button beside it.
Open guides compared with a leaflet library
Patient leaflet libraries are often sold to clinics as lead magnets: a patient enters an email address and gets a PDF. That trade suits the email list more than the patient, and it hides your clinic's knowledge from the searches that bring new patients in.
| Gated PDF library | Guides on your site | |
|---|---|---|
| Access | Patients must hand over an email to read it | Anyone can read it the moment they land |
| Search | Search engines cannot see or rank it | Each guide is an indexable page that can rank |
| Copy | The same leaflet may sit on many other clinic sites | Written for your clinic and approved by your team |
| Next step | No link between the answer and a booking | Booking button beside every guide |
Written by us, approved by your clinicians
We handle research, writing, formatting and publishing. Your team checks every guide for clinical accuracy before it goes live, and can ask for changes at any point.
Guides explain conditions and what to expect from an appointment in plain language. They do not promise outcomes or make claims about treatments, and they always encourage patients to get properly assessed.
- Plan the libraryWe agree a list of guides based on the conditions you see most and what patients search for.
- DraftWe research and write each guide in plain, factual language.
- Clinical reviewYour clinician reviews and approves, or sends back changes.
- Publish and linkPublished on your site with structured data, internal links and a booking call to action.
- Keep currentGuides are reviewed and updated so the information stays accurate.
Built to be useful first
Plain explanation
What the condition is and how it commonly presents, in everyday language.
What to expect
How your clinic assesses it and what a first appointment involves.
When to get help
Clear signs that someone should seek assessment or urgent care.
Reviewed by
The name and role of the clinician who reviewed it, and the review date.
Related services
- Clinic websitesA site structure built to host a growing guide library.
- Local SEOGuides that support your service and location pages.
- Booking trackingSee which guides lead to booked appointments.
See where your website is losing bookings
Send us your clinic website. We will check speed, mobile booking flow, Google Business Profile and tracking, and send back a plain-English list of what to fix first. Free, with no obligation.