The clinic owner's library
Practical guides on the parts of clinic marketing that decide whether a visitor becomes a booked appointment. Open to read, no email required, because that is what we recommend for your patient guides too.
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How to track bookings from Google Ads in Cliniko
Count completed Cliniko bookings as Google Ads conversions, and keep the source of each booking intact.
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Why patient leaflets should be blog posts
Gated PDFs hide your clinical knowledge from patients and from Google. Open guides on your own site work harder.
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Google Business Profile checklist for physio clinics
Categories, services, booking links, photos, reviews and multi-location setup, checked one by one.
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What your Google Ads account should count as a conversion
Why button clicks and page views make poor conversions for a clinic, and what to count instead.
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The mobile booking test every clinic should run
A five-minute test on your own phone that shows where patients give up before booking.
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How to reply to clinic reviews without breaching confidentiality
Replying to patient reviews, good and bad, without confirming anyone is a patient.
See where your website is losing bookings
Send us your clinic website. We will check speed, mobile booking flow, Google Business Profile and tracking, and send back a plain-English list of what to fix first. Free, with no obligation.