Google Ads measured on booked appointments
Google Ads can put your clinic in front of people searching for a treatment today. It only makes sense if you can see which campaigns produce booked appointments. We set that up first, then manage the campaigns.
Campaigns built around the treatments you want more of
Over 10 years of running Google Ads for Irish businesses has taught us that the setup matters more than the bidding. Clean tracking, tight targeting and honest reporting do most of the work.
- Conversion tracking on completed bookings and calls, tested end to end
- Search campaigns grouped by treatment and location
- Negative keywords to cut searches that will never book
- Ad copy that follows Google's healthcare advertising policies
- Landing pages matched to each campaign
- Monthly reporting in booked appointments and cost per booking
- Your own Google Ads account, which you keep full access to
Without booking data, Google optimises for the wrong thing
Google's automated bidding learns from the conversions you report. If a conversion is a page view or a button click, it finds more people who click. If a conversion is a completed booking, it finds more people who book.
Count real bookings
We connect your booking software so the conversion Google sees is a confirmed appointment.
Keep the source
We set up the booking flow so the ad click is not lost when the patient moves to your booking page.
Spend where it books
Budget moves towards the treatments, locations and searches that fill the diary.
Questions about Google Ads
Who owns the Google Ads account?
You do. We work inside your account, so the data and history stay with your clinic.
Are there restrictions on advertising healthcare?
Yes. Google has policies on healthcare and medicines, and some treatments and services, including addiction treatment, can have extra requirements. We work within them and tell you up front if something cannot be advertised.
How much should a clinic spend?
It depends on your area, your treatments and how many new patients you can take. We talk this through on a call before suggesting a number.
Related services
- Booking trackingThe foundation every ad campaign needs.
- Clinic websitesLanding pages that turn clicks into bookings.
- Local SEOFree visibility in Maps alongside paid search.
See where your website is losing bookings
Send us your clinic website. We will check speed, mobile booking flow, Google Business Profile and tracking, and send back a plain-English list of what to fix first. Free, with no obligation.