See which channels fill your diary
We connect your booking software to Google Analytics and Google Ads, so every report you get answers the question that matters: how many patients booked, and what brought them in.
Where clinic tracking usually breaks
A patient clicks an ad, lands on your website, then taps "Book now" and moves to your booking software. If that step is not set up carefully, the booking is recorded with no source, or not recorded at all. Your reports then show traffic, but not which traffic books.
Clinic booking tools such as Cliniko and Jane support Google Tag Manager and Google Analytics, but each has its own setup and its own quirks, especially when the booking page is embedded in your site.
- Review of your current booking flow and tracking
- Google Tag Manager and Google Analytics 4 set up correctly
- Completed bookings recorded as conversions
- Google Ads conversion tracking linked to real bookings
- Phone call and enquiry tracking where patients call to book
- Test bookings run end to end before anything is trusted
- A simple monthly view of bookings by channel and campaign
Works with the software you already use
We do not ask you to change systems. We work out the most reliable way to track the one you have.
Cliniko
Hosted or embedded online bookings, tracked through Google Tag Manager with the booking confirmation counted as the conversion.
Jane
Online booking tracked through Jane's analytics integrations, tested against real test bookings.
Other systems
Other booking tools, enquiry forms and phone bookings, using whichever method the software supports.
Questions about booking tracking
Do you see patient information?
No patient health information is needed. Tracking records that a booking happened and where the visitor came from. We set it up so no names, contact details or clinical details are sent to Google.
What about patients who phone to book?
Phone bookings can be tracked with call tracking and, where it makes sense, by recording how the patient heard about you in your booking software.
Is this worth doing if I do not run ads?
Yes. Knowing whether bookings come from Maps, search, social or referrals tells you where to put your time, even with no ad budget.
Related services
- Google AdsCampaigns optimised on the bookings this tracking records.
- Clinic websitesTracking built in from day one.
- Local SEOSee which bookings come from your Business Profile.
See where your website is losing bookings
Send us your clinic website. We will check speed, mobile booking flow, Google Business Profile and tracking, and send back a plain-English list of what to fix first. Free, with no obligation.